[I LUV K-POP] 'female BTS' LESSERAFIM success strategy-More than 300,000 FEARLESS

LESSERAFIM's album sold more than 300,000 copies within a week of its debut

 

The reaction to HYBE's first girl group, LESSERAFIM, is a nuclear bomb.

It was expected in that it was the first girl group presented by HYBE, but this far exceeded expectations.

Every day LESSERAFIM's news pours into the newspaper I work for.

Today, we heard that LESSERAFIM's album sold more than 300,000 copies within a week of its debut.

According to Source Music and Hanteo Chart on May 9, LESSERAFIM's first mini-album "FEARLESS" sold 307,450 copies in a week.

This is Korea's first record.

LESSERAFIM became the first girl group in Korea to sell more than 300,000 copies of its debut album within a week of release.

Including the entire album, LESSERAFIM has surpassed 300,000 copies within a week of its release, ranking ninth in girl group history.

It's a great start for a girl group who just debuted.

●What is LESSERAFIM's success strategy?

LESSERAFIM is called 'female BTS' or 'BTS sister' these days.

It is a natural nickname because it is a girl group of HYBE who gave birth to BTS.

LESSERAFIM's early rise is certainly greatly helped by BTS.

In particular, BTS will have a large stake in LESSERAFIM's enthusiastic response abroad.

Of course, LESSERAFIM does not rely solely on BTS' reputation.

The six-member girl group, which consists of Korean and Japanese members, has no loopholes in singing, dancing and performance.

They are armed with a distinctive personality from girl groups from SM Entertainment and YG Entertainment. There is also a keen sense of CEO Bang Si-hyuk of HYBE.

It is also notable that LESSERAFIM chose a somewhat different route from BTS.

BTS slowly built up awareness as each member built their own worldview. Seven items that form a huge structure called BTS were already finished. In this regard, BTS felt like a 'combination' of seven items.

On the other hand, LESSERAFIM shows the complete body before the individual members. LESSERAFIM has taken off their veil, which has been covering their faces since their debut, but it feels like there is another veil in the veil.

LESSERAFIM debuted and sold 300,000 albums in a week, but this is why LESSERAFIM is still curious and mysterious.

When the time comes, our eyes will shift to the six pillars that support the structure LESSERAFIM.

Until then, let us fully enjoy the current LESSERAFIM.

LESSERAFIM in a veil will be as wonderful tomorrow as it is today.